As part of a cross-promotional initiative between the Thurgood Marshall College Fund (TMCF) and AmazonSmile, I designed a series of targeted digital ads aimed at increasing charitable contributions through customer purchases. The campaign focused on engaging donors by highlighting TMCF’s impact on historically Black colleges and universities (HBCUs) and underrepresented students.

Deliverables included static and animated banner ads, social media graphics, and email visuals — all tailored to Amazon's advertising specs and optimized for clarity, impact, and mobile responsiveness. The creative approach centered on bold visuals, concise messaging, and a cohesive identity that aligned with both TMCF’s brand and Amazon’s guidelines.

This project exemplified high-stakes design with a fast turnaround, strategic messaging, and direct support of an educational equity mission.